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A bald man with a beard wearing a navy blue blazer and light blue shirt smiles at the camera, posed against a neutral, softly blurred background.

As a professional dedicated to the art of technical restoration and environmental stewardship, Franklin Hernandez—widely known as “Pest Geek”—serves as the founder and visionary behind NatureClean and NaturePest Holistic Pest Control.

With over 20 years of experience as a Certified Pest Control Operator and Certified Horticultural Specialist, Franklin has redefined the standards of care for luxury assets across the South Florida corridor.


A Philosophy of Technical Restoration

Franklin’s approach transcends standard cleaning. He is a pioneer in radical pesticide reduction through Integrated Pest Management (IPM) and the use of 0PPM deionized water for clinical-level restoration. Whether preserving the substrate integrity of a Sub-Zero refrigerator or restoring high-end architectural surfaces, Franklin’s protocols are built on scientific precision rather than commodity labor.

More Than an Entrepreneur

While his business leadership is extensive, Franklin identifies primarily as a coach, teacher, trainer, and pastor. He views his role as an educator, helping others understand the intersection of biology, chemistry, and mechanical hygiene. This “O-Mindset” guides his transition from high-level corporate roles to a dedicated focus on technical excellence and mentorship.

The Journey to Excellence

Franklin’s professional background is as diverse as the ecosystems he protects:


The Pest Geek Persona

Recognizable by his signature Panama hats, guayaberas, and Cuervo y Sobrinos timepieces, Franklin brings a touch of refined South Florida style to the technical field. When he isn’t developing innovative service networks or mentoring the next generation of technicians, he can be found enjoying a premium cigar or traveling with his wife, Ermelinda, and his son and daughter.

“My goal isn’t just to clean; it’s to reset the biological and chemical state of an asset to its peak performance.” — Franklin Hernandez